This Casino billboard is eye catching, due to the bright red color and bold white lettering, not only is this billboard large, but it is also lighted making it easier to see in any weather condition. The location of this billboard is also in a great place, on Hwy 54 for tavelers coming into the area to see and know how far away from the casino they actually are.

 This Golden Eagle billboard is also very eye catching with the lighted extra, and the large gold print on the black background. The location is convenient for drivers from out of town coming in and finding this business right away. With not too much information directly on the billboard itself, but giving you a refrence on where to find more info, which is good for fast passers.

However this Union Millwright billboard has too much writing for a driver to read it all just by passing by, the writing is also very small and could get lost in the different weathter that Wisconsin has to offer. This billboard reminds me more of a business card that you can read and have for a refrence, rather then a billboard that you have to try to recieve the all the information in the three seconds it takes to drive by.