Dawn The big idea of this ad is to cause awareness of wild animals that are being killed or hurt in their natural habitat by big oil companies dumping into the ocean or other waterways. Dawn has a “boom” factor in this ad by not only wanting to do what they can to help these animals, by using their gentle soaps to clean these poor animals and get them back out into their homes, but they also want to expose these companies so it’s less likely to happen in the future. With Dawn slogan of “gentle on hands, tough on grease” this advertisement proves how effective it truly is. Tough enough to glean the oil off of these animals, yet gentle enough to do it safely with no added harm.

TV/Radio commercial

Television Commercial

The Television programs and networks are limited for me throughout the day, seeing as i have a four year old, in order to keep my sanity i have to pick my battles and choose Doc McStuffins over young and the restless. The commercials on the Disney network include kid based advertisements. Toy commercials pretty much take over the breaks in TV programing with ads such as; Barbie, Legos, La La Loopsy, and of course advertisements promoting all the new Disney shows and movies airing in the upcoming days.

All the ads on the Disney channel are appropriate for its specific demographic of viewers. Although as a parent i have to brace myself for the “I want, I want, I want" that is sure to lead with every commercial, but hey that is what is supposed to happen right.

Radio Commercial

I don’t normally listen to country on the radio, so I opted for a country station, and the commercials seemed pretty much the same. The advertisements mostly consisted of jewelry commercials (of course) and local events happening in the area (pumpkin fest). Even though this particular radio station advertised concerts as does my regular radio station, the concerts were different, focusing on the specific listener. Country stations promoted country singers and their concerts whereas 95.5 for instance would promote pop/hip hop artists and their concerts. This however did now surprise me, it is to be expected.